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Remove distractions · B2B PLG company (anonymized)
Hiding navigation and distractions to create focused, high-converting squeeze pages
Try it when: High-intent visitors hit a busy page.
Result
+140%
enterprise trial starts on one key flow
The situation
A B2B PLG company sent high-intent visitors to pages with full navigation and plenty of links that pulled attention away from the primary CTA.
What they changed
- Hid the top navigation.
- Hid other distracting elements on the page.
- Left the primary CTA as the one clear next step.
What happened
Enterprise trial starts lifted 140% on one key flow after the cleanup.
Run it on your site
- 1Pick a flow where visitors already intend to sign up.
- 2Hide the nav and competing links for that traffic with Tailor's element control.
- 3Test it against the full page, measured on trial starts rather than clicks.
Watch out
This result is from one flow. Visitors who are still browsing may need the navigation, so aim the squeeze page at high-intent traffic.
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