All plays
Localization · SaaS platform (anonymized)
Localized feature pages across 5+ languages
Try it when: Feature pages are written for one market.
Result
+19%
feature page CTR with localized copy
The situation
A SaaS platform's feature pages were written for one market and one language.
What they changed
- Rewrote feature pages to match the visitor's language.
- Highlighted the use cases relevant to each audience.
- Translated pages across 5+ languages.
What happened
Feature page CTR rose 19% with localized copy.
Run it on your site
- 1Check which languages your feature page visitors use.
- 2Rewrite the page for each language, leading with the use cases that market cares about.
- 3Target each version by language and measure CTR against the original.
Go deeper