All plays
Localization · Large productivity SaaS (anonymized)
Translating landing pages into Brazilian Portuguese to match ad language
Try it when: Your ads run in a language your pages don't.
Result
Ad and page now speak the same language
The situation
A large productivity software company ran ads in Brazilian Portuguese, but the landing pages behind them did not match the language of the ads.
What they changed
- Translated landing pages into Brazilian Portuguese.
- Served those pages to match the language of the ads.
What happened
The page now matches the language of the ad, and that segment converts better.
Run it on your site
- 1Find campaigns that run in a language your pages don't.
- 2Translate the landing page for that segment in Tailor.
- 3Target it by campaign or language, and compare that segment's conversions with the original page.
Watch out
Have a native speaker review translated pages before they go live.
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