Ad-to-page matching · Document software company (anonymized)
Matching landing page headlines, CTAs, and icons to each Google Ads keyword
Try it when: Different keywords land on the same page.
Result
15 of 22
tests lifted CTA clicks 100% or more
The situation
A document software company sends many different Google Ads keywords to the same landing page. Every visitor saw the same headline and CTA, whatever they had searched for.
What they changed
- The headline matches the keyword the visitor searched.
- The CTA text matches the keyword.
- The CTA icon matches the keyword.
What happened
Of its keyword tests that reached high confidence in a recent 90-day window, 15 of 22 lifted CTA clicks by 100% or more. 4 lost to the original page.
18 of 22 tests beat the original page
Each bar counts the keyword tests that landed in that range.
- Tripled or more+200% or more3
- Doubled to tripled+100% to +200%12
- Up 50% to 100%+50% to +100%1
- Up less than 10%+0% to +10%2
- Lost to the original4
Run it on your site
- 1List the keywords that send the most paid clicks to one page.
- 2Write a headline and CTA for each keyword in Tailor.
- 3Target each variant on its keyword, so only those searchers see it.
- 4Run each keyword as its own test and keep the winners.
Watch out
Not every keyword wins. 4 of 22 tests here lost, so test keywords one by one instead of rolling a single change out to all of them.
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