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Ad-to-page matching · Large consumer subscription brand (anonymized)
A headline-only change on Facebook ad traffic
Try it when: Your ad and your headline say different things.
Result
+32%
headline-only lift on Facebook Ads
The situation
A large consumer subscription brand wanted more from its Facebook ad traffic without a redesign or dev work.
What they changed
- Changed only the headline, for Facebook ad traffic.
- Left the rest of the page as it was.
What happened
A statistically significant 32% lift, with no redesign or dev work.
Run it on your site
- 1Target visitors arriving from your Facebook ads.
- 2Write a headline that picks up where the ad left off.
- 3Test that one change against the original.
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