All plays
When to use it
When pages show dim, low-resolution or amateur photos of the actual product, space or service.
How to run it
Replace them with professional photos of the real product, team, space or results, keeping the same layout.
Why it works
Make it safe to believe you
Customers read photo quality as a trust signal even when they can't say why. In Airbnb's 2010 experiment, professionally shot New York listings earned 2-3x the bookings of comparable listings, and NYC revenue doubled within the month.
Source: Airbnb professional photography experiment