Swap polished brand video for real-customer footage

When to use it

When the page's proof is studio-produced, the audience lives on creator-style video, and the polished asset gets little engagement.

How to run it

1. 1Put one real customer talking to their phone camera in place of, or above, the brand sizzle reel.
2. 2Test a wall of short unpolished clips against a single produced testimonial.

Why it works

Make it safe to believe you

Shoppers trust other customers more than the brand, and lo-fi footage looks like a customer made it. One skincare A/B saw the unedited customer-video page convert 12.7% against 4.3% for the polished version.

Source: Bazaarvoice trust data; skincare UGC A/B case