Test lifestyle versus clean product hero

When to use it

When the hero shows only a studio product shot, or only a busy lifestyle scene, and nobody has tested the other.

How to run it

Test the opposite treatment: the product in use in a real setting against a clean product-on-white shot.

Why it works

Raise the perceived value of acting

The winning image depends on the category: home and fashion lean lifestyle, electronics and technical products often lean studio. Wayfair measured 21% more conversions with lifestyle imagery in its social ads.

Source: Wayfair lifestyle-imagery finding