All plays
When to use it
When the hero or key imagery is recognizable stock: generic smiling models, handshake clip art, staged office scenes.
How to run it
Replace stock images with real photos of the team, customers, facility or product in use.
Why it works
Make it safe to believe you
Visitors discount imagery they've seen everywhere, and real photos read as proof. 160 Driving Academy replaced a stock trucker photo with a photo of a real student and conversions rose 161% (VWO).
Source: VWO case: 160 Driving Academy (+161%)