Swap obscure trust seals for known brands

When to use it

When the checkout or footer shows a niche or unrecognized trust seal.

How to run it

Replace it near the pay button with marks shoppers already know: Norton, McAfee, Visa, Mastercard, PayPal or Apple Pay.

Why it works

Make it safe to believe you

Trust comes from recognizing the brand on the seal. In Baymard's site-seal surveys, familiar brands (Norton, the payment networks, PayPal, Google) dominate perceived trustworthiness, with the best-known seals outperforming obscure ones by a wide margin.

Source: Baymard Institute seal surveys