Let a prize wheel earn the email

When to use it

When a promo-friendly store's static capture underperforms and the brand can carry a playful mechanic.

How to run it

1. 1Test spin-to-win against a plain discount popup with the same expected value, judged on orders and margin over the following weeks, not signups.
2. 2Use honest odds and a real range of prizes. A wheel that always lands on 10% is a discount popup in costume, and shoppers notice.
3. 3Follow a win with a quiet bar counting down the code's real expiry, shown only to winners who haven't used it.

Why it works

Raise the perceived value of acting

A prize wheel makes the discount feel won rather than given. It tops every popup vendor's opt-in table: Wisepops has it near 30%, and Claspo measured +132% over static forms (all vendor-reported).

Source: Wisepops / Claspo gamified-capture benchmarks (vendor-reported)