Show a phone number when the purchase is big

When to use it

When a high-consideration page converts below average despite long dwell, shows no phone number above the fold, and the business answers the phone.

How to run it

1. 1Put a tap-to-call number in the header and beside the primary CTA on high-value pages, with its answering hours next to it.
2. 2Add a sticky mobile bar with the number and staffed hours, so every scroll position is one tap from a call.

Why it works

Make it safe to believe you

A visible phone number tells even non-callers that real people stand behind the page. It matters most where the decision is expensive or hard to reverse, and on mobile tap-to-call removes the step of copying the number down.

Source: High-consideration trust-cue practice