Spend the highest-attention moment you own: ask again after they convert

When to use it

When a thank-you or order-confirmation page has no follow-up ask, on an account whose conversion goals record orders or signups.

How to run it

1. 1Add one second ask on the confirmation page, such as an SMS opt-in with its own perk, a referral offer or one survey question, against the bare receipt.
2. 2Match the ask to the conversion: a first order earns the referral ask, a lead form earns the calendar link.

Why it works

Raise the perceived value of acting

After the conversion, attention and goodwill peak and an extra ask risks nothing. Post-purchase upsell benchmarks put acceptance at 4-8% of orders (vendor-reported), against near-zero cost.

Source: Post-purchase upsell benchmarks (vendor-reported); thank-you-page practice