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When to use it
When prices aren't published, the CTA says 'Request a quote', and surveys, chats or tickets show visitors mainly want the price.
How to run it
Change the button or link to 'Request pricing' or 'See pricing' and keep the same flow behind it.
Why it works
Make the offer instantly understood
'Quote' signals a sales negotiation, while 'pricing' signals information. After a survey showed visitors were missing pricing, Veeam changed 'Request a quote' to 'Request pricing': click-through rose 161.66%, from 0.54% to 1.40%, at 100% confidence (VWO case study).
Source: VWO case: Veeam
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