Catch cart abandoners with a save offer, not visitors in general

When to use it

When add-to-cart clicks run well above checkout clicks, or a top-ten cart page has click rate under 50%, and nothing intervenes as shoppers leave.

How to run it

1. 1Add an exit-intent save on cart and checkout pages only that names the objection and answers it: a free-shipping threshold, the total up front, or a small save offer.
2. 2Test the objection-first version with no discount, so the discount becomes the escalation.

Why it works

Raise the perceived value of acting

Aim the exit offer at the abandoning cart, where a fixable objection meets the moment of loss. Cart-abandonment popups are the best-converting category in vendor benchmarks (~17%), while a generic exit popup shown to everyone measures under 4%.

Source: Baymard abandonment research; popup vendor benchmarks (vendor-reported)