Rewrite vague testimonials into specific results

When to use it

When the page's testimonials are generic praise ('Great service!', 'Highly recommend') with no numbers, product names or outcomes.

How to run it

Swap in testimonials that name the product used and a concrete result ('Cut our cost per lead 22% in six weeks'), keeping the customer's name and role.

Why it works

Make it safe to believe you

Specific claims are believable claims. A KlientBoost medical-spa test that merely added the procedure name to testimonials lifted conversions 18.7%.

Source: CXL research; KlientBoost test