Offer the other path before a pricing-page visitor leaves

When to use it

When a top-ten pricing page holds people above 30 seconds, loses them with click rate under 50%, and demo, sales or comparison paths already exist.

How to run it

1. 1Add an exit offer on the pricing page routed by what the visitor was reading: demo for the trial-curious, a conversation for the enterprise row, the comparison page for shoppers.
2. 2Ask one question, 'What would you need to see to try this?', and let the answers do the routing.

Why it works

Match what the visitor came for

The exit offer that works on a pricing page is the other path, not a discount. Funnel benchmarks show demo-routed leads closing at several times the rate of self-serve trials.

Source: B2B funnel benchmarks; SaaS exit-offer practice