Put security reassurance beside the pay button

When to use it

When the final pay button has no trust mark nearby, and far more visitors click the checkout button than complete an order.

How to run it

Put a lock icon and one line, 'Your payment info is encrypted', or a recognized site seal directly next to the pay button and card fields.

Why it works

Make it safe to believe you

Shoppers look for proof their card is safe right before they type it in. Baymard finds ~18% of users explicitly look for security indicators before entering card details, and site seals near payment fields raised perceived security most for lesser-known brands.

Source: Baymard Institute