All plays
When to use it
When testimonials run as plain text or with obvious stock-photo avatars.
How to run it
Add real customer headshots (with permission) beside each testimonial. For B2B, put the person's company and role under the face.
Why it works
Make it safe to believe you
A real face makes a quote credible, while a reverse-searchable stock face makes it look fake. CXL's eye-tracking research found viewers were significantly more likely to notice and remember testimonials with photos than without.
Source: CXL eye-tracking study
Related plays