Put free returns next to the price

When to use it

When the store offers free returns or delivery but the policy lives in the footer or FAQ, out of sight on product pages.

How to run it

Add '& Free Returns' right beside the product price, and put free-delivery messaging near add-to-cart.

Why it works

Remove the cost of being wrong

A free-returns policy only lowers risk if shoppers know about it. Zalora surfaced the message next to the price on product pages and lifted checkout rate 12.3% in a VWO split test.

Source: VWO case: Zalora