Let the visitor open the offer: a teaser they click beats a popup that interrupts

When to use it

When the site runs a broadcast popup framework and mobile share is above 45% or rage-click or dead-click visitors approach a tenth of visitors.

How to run it

1. 1Show a small persistent teaser, a corner tab naming the offer, that opens the full popup only on click. Test it against the broadcast version.
2. 2Word the teaser by value, not mechanism: '10% off your first order', never 'click here'.
3. 3Use a slim announcement bar as the teaser, so a click on the bar opens the full capture.

Why it works

Match what the visitor came for

With a teaser, only interested visitors ever open the popup, and everyone else is left alone. Wisepops' billion-display dataset (vendor-reported) has click-triggered popups converting at 54% against under 4% for exit-intent.

Source: Wisepops trigger benchmarks (vendor-reported)