Offer leaving readers an upgrade of the page they are on

When to use it

When content pages in the top ten by visitors carry only a generic newsletter capture and convert below the site average.

How to run it

1. 1Offer an asset that extends the article, its checklist, template or PDF, on scroll or exit, against the generic newsletter ask.
2. 2Put an inline 'Get the checklist' link in the article that opens the capture, so nothing interrupts reading.

Why it works

Match what the visitor came for

A reader deep in an article has told you their topic, and a generic newsletter ask wastes it. Backlinko's page-specific content upgrade moved conversion from 0.54% to 4.82%, one of the few fully independent practitioner tests in the category.

Source: Backlinko content-upgrade test