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When to use it
When the product has a premium trial but the CTA says a generic 'Sign up for free', which reads like a bare account registration.
How to run it
Name the premium trial on the button. Going changed 'Sign up for free' to 'Trial for free'.
Why it works
Make the offer instantly understood
Naming the offer precisely changes what visitors think they're getting. Going's three-word swap produced a 104% month-over-month increase in trial starts (Unbounce case study).
Source: Unbounce case: Going
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