Move the conversation on when a known account returns

When to use it

When a company visits repeatedly, often as different people, and every visit gets the same first-time introduction.

How to run it

1. 1Serve companies seen before an account-aware variant: drop the explainer, lead with the offer, the proof a skeptical colleague asks for, and a concrete next step.
2. 2Keep the first-visit page and add one line acknowledging the company is already looking, instead of rewriting the hero.

Why it works

Match what the visitor came for

Recognizing the account, not the browser, lets the page pick up where the company left off. A champion reads the page and sends it to two colleagues, and otherwise all three get an introduction written for someone who has never heard of you.

Source: Instapage retargeting research; Tailor account-level visit data