Move testimonials up beside your call-to-action

When to use it

When testimonials sit low on the page while the hero and CTA carry no proof, and the heatmap or scroll depth shows few visitors reach them.

How to run it

Move 2-3 short customer testimonials directly under the headline or next to the primary CTA.

Why it works

Make it safe to believe you

Proof only works where visitors are deciding. WikiJob added three lines of testimonials under the page heading and sales rose 34%, while the same testimonials lower on the page had no measurable impact (VWO case study).

Source: VWO case: WikiJob