Make the CTA button bigger

When to use it

When the primary CTA is small, styled like a text link, or an undersized tap target on mobile.

How to run it

Enlarge the primary button and its tap area, at least 44px tall on mobile, so it's the biggest interactive element on the page.

Why it works

Make the action easier to complete

Bigger targets are faster and more reliable to hit (Fitts's law). NN/g and platform guidelines converge on ~44px minimum touch targets because undersized buttons cause missed taps and abandoned attempts.

Source: Fitts's law; NN/g touch-target guidance