All plays
When to use it
When listing or detail pages show small thumbnails that make shoppers squint at what they're buying.
How to run it
Enlarge product images in listings and detail pages, with detail visible on hover or tap.
Why it works
Make the offer instantly understood
Online, the image is the closest thing to holding the product. In VWO's Mall.cz case (run by Optimics), larger images with hover detail increased revenue 9.46% at 96% confidence.
Source: VWO case: Mall.cz (Optimics)