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When to use it
When the payment fields look identical to every other input on the page.
How to run it
Set the payment block apart with a shaded or bordered panel, a lock icon and a 'Secure card payment' label.
Why it works
Make it safe to believe you
Shoppers judge a field's security by how it looks, since the encryption underneath is invisible. Baymard's testing shows card sections with visual security cues are perceived as safer, and some shoppers hesitate to enter card details without them.
Source: Baymard Institute
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