All plays
When to use it
When a long, high-consideration page buries pricing, specs or reviews far down, and scroll reach drops off before visitors get there.
How to run it
- 1Add a sticky jump-to bar under the hero naming the three or four sections visitors most often scroll to find.
- 2Put a "Jump to pricing" link beside the hero CTA when the price sits far down the page.
Why it works
Make the action easier to complete
A visitor who already knows what they came to check shouldn't have to scroll past the whole argument. The jump-link clicks also tell you what people came for, a signal the page had no other way to collect.
Source: NN/g long-page navigation guidance