Isolate the CTA with whitespace

When to use it

When the primary button is crowded by images, badges, links or dense copy.

How to run it

Add generous empty space around the primary CTA and push neighboring elements away so the button stands alone.

Why it works

Point every eye at the one action

The element that stands apart from its surroundings is the one people notice (the Von Restorff effect). CRO guides from VWO and Smashing Magazine find whitespace around a button increases its visibility without changing the button itself.

Source: Von Restorff isolation effect; VWO CTA guides