Embed an interactive product tour instead of static screenshots

When to use it

When a B2B page shows the product in screenshots and prose while the real "aha" only happens in a sales demo.

How to run it

1. 1Replace the hero screenshot stack with a clickable tour of the one workflow buyers care about.
2. 2Add a persona picker ("I'm in marketing / sales / ops") that routes to a persona-specific demo.

Why it works

Raise the perceived value of acting

Buyers reach the "aha" on the page instead of waiting for a sales call. Navattic's vendor-published 2026 State of the Interactive Demo (40K+ demos analyzed) reports persona-specific demos driving 6.6x more MQLs and +45% demo-request submissions.

Source: Navattic State of the Interactive Demo 2026; Walnut