Put the founder's face and words on the page

When to use it

When a young brand's page names no person, its top pages hold paid visitors under 30 seconds, and it competes with bigger incumbents.

How to run it

1. 1Add a 2-3 sentence signed founder note ("why we built this") with a real photo near the hero.
2. 2Use a lo-fi 60-second founder video in place of a produced explainer.

Why it works

Make it safe to believe you

A real person behind the brand is something a faceless incumbent can't copy. Edelman-cited data has 55% of brands seeing measurable trust gains from authentic founder content.

Source: Edelman trust data; B2B creator-content adoption