Count down to the registration close, and mean it

When to use it

When a registration page for a dated event, in the top ten by visitors, names the date but never says how long is left to sign up.

How to run it

1. 1Add a registration-close countdown near the signup form with the honest consequence: 'Registration closes when the timer does. No replays.'
2. 2Show the countdown in the visitor's timezone with the event time alongside, so 'starts in 3 hours' and '2pm your time' agree.

Why it works

Give a reason to act now

An event date is a real deadline, so a countdown turns 'I'll do it later' into action with no trust penalty. Vendor aggregates put countdowns on registration pages at a 10-20% signup lift.

Source: Registration-page countdown aggregates (vendor-reported)