Date your proof and keep it visibly current

When to use it

When key pages carry stale years, undated proof, or screenshots of a product that no longer looks like that.

How to run it

1. 1Add visible "Updated <month year>" lines on high-intent pages, and favor dated recent testimonials over undated ones.
2. 2Refresh the examples and screenshots on the money pages quarterly, and say so.

Why it works

Make it safe to believe you

Dates tell visitors the product is alive, and AI search favors fresh content. Ahrefs' 17M-citation study found AI-cited content ~26% fresher than what ranks organically.

Source: Ahrefs AI-citation freshness study