Let reviews carry customer photos and video

When to use it

When product reviews are text-only and the returns or support log shows surprises about fit, size or colour.

How to run it

1. 1Turn on photo and video uploads in reviews and show the images as a gallery on the product page, not only inside reviews.
2. 2Promote the two or three most useful customer photos next to the product gallery, where the scale question comes up.

Why it works

Make it safe to believe you

A photo on a real person or in a real room answers the fit and scale questions text leaves open. Bazaarvoice's shopper research finds customer-made content is trusted over brand-made content.

Source: Bazaarvoice shopper trust research