Catch abandoning visitors with exit-intent offer

When to use it

When paid visitors spend 15+ seconds on a top-three page, then leave with click rate under 50%; under 10 seconds is a message-match problem instead.

How to run it

1. 1Add an exit-intent overlay that fires only on leave signals, never on page load, offering the deal, a lead magnet or a cart-save incentive.
2. 2Show the same offer as a dismissible bar first, and escalate to the overlay only if the bar underperforms.

Why it works

Raise the perceived value of acting

It wins back visitors who were leaving anyway, at no cost to engaged ones. Conversion Sciences found well-crafted exit messages save 10-15% of abandoning visitors.

Source: Conversion Sciences; OptinMonster Fastrack case