Ask the one question a lost visitor can still answer

When to use it

When a top-ten pricing, signup or checkout page holds people above 30 seconds and loses them with click rate under 50%.

How to run it

1. 1Add a one-question exit survey on the pricing page, three or four concrete answers plus 'something else', and use the tally to pick the next variant.
2. 2Wire answers to live responses: 'just comparing options' gets the comparison page, 'price' gets the starter plan.

Why it works

Make the offer instantly understood

One question on the way out, 'What stopped you today?', turns a lost session into the brief for the next test. Every answer is recorded with the conversion event, so the objection tally shows up in the test's own results.

Source: Exit-survey practice (Hotjar/Survicate pattern)