Structure key answers so AI assistants can cite you

When to use it

When AI-assistant referrals (ChatGPT, Perplexity, AI Overviews) show up in traffic and the page buries its answers in prose.

How to run it

1. 1Add a short, self-contained answer block near the top: your best visitors' question, answered in 2-3 plain sentences an assistant can quote.
2. 2Rewrite a rambling intro as a direct, definition-style opener. Skip llms.txt, since crawl data shows assistants barely read it.

Why it works

Match what the visitor came for

Assistants quote short, self-contained answers from the visible page, and the visitors they send are valuable. Semrush/Pixis benchmarks measured AI-referred visitors converting ~4.4x above organic.

Source: Pixis/Semrush AI-referral benchmarks; Ahrefs llms.txt study