Let visitors ask an AI instead of hunting through the page

When to use it

When visitors face dense docs or sprawling FAQs and support logs show the same pre-purchase questions repeating.

How to run it

1. 1Add an "ask about this product" AI answer box scoped strictly to approved content, placed next to the standard page copy, never replacing it.
2. 2Start on pages where support logs show repeat pre-purchase questions, and measure assisted vs self-serve conversion.

Why it works

Make the action easier to complete

Visitors get answers without hunting, but only if the bot sticks to approved content. Air Canada was held legally liable for a refund policy its chatbot invented, and industry hallucination rates run 3-27%.

Source: Air Canada tribunal ruling; DPD chatbot incident; KPMG hallucination data