Add recognizable customer logos with a result

When to use it

When a B2B landing page has no client logos above the fold and its paid-channel click rate is below the site average.

How to run it

Add a bar of 4-6 recognizable customer logos near the hero or lead form, paired with one quantified result like 'Teams at Acme cut reporting time 40%'.

Why it works

Make it safe to believe you

Famous logos get noticed, and a concrete result beside them is what moves skeptical B2B visitors. CXL's eye-tracking research found high-profile client logos get noticed and remembered while low-profile ones do not.

Source: CXL eye-tracking study