Add "no credit card required" microcopy

When to use it

When a trial signup page says nothing about a card near the CTA, and visitors dwell above the site average but click below it.

How to run it

Add 'No credit card required, cancel anytime' directly under the trial CTA, and consider dropping the upfront card ask itself.

Why it works

Remove the cost of being wrong

Card anxiety stops trial starts before visitors have seen any value. One documented CRO test adding 'No credit card required' under the CTA lifted trial signups 87%, though card-free trials convert to paid at lower rates, so judge on paying customers.

Source: Invesp / SaaS free-trial CRO tests