Add a sticky header CTA

When to use it

When a long page holds attention (dwell above 60 seconds, scroll past 50%) but click rate trails the site average because the only CTA has scrolled away.

How to run it

Add a slim sticky header or bar that keeps the primary CTA visible once the visitor scrolls past the hero.

Why it works

Make the action easier to complete

Visitors often decide while the CTA is off screen, and a sticky CTA saves them the scroll back. A documented homepage sticky-CTA test measured a +20.4% conversion-rate lift.

Source: Convertibles sticky-CTA case study