Tailor AI · Help · Concept
Is Tailor only for paid traffic?
From the Tailor AI team · Reviewed
Answer
No. Paid traffic is the most common starting point, but Tailor can personalize and test across paid, organic, direct, email, social, partner, and account-based traffic.
Paid traffic usually has the clearest intent signals, like campaign, keyword, creative, audience, or landing page. But Tailor can also use enrichment, company/account matching, geo, device, locale, referrer, first-party attributes, and query parameters to tailor experiences beyond paid campaigns.
What I'd do next
- Use paid traffic first if you want the fastest learning loop.
- Use enrichment or account matching if you want to personalize for known companies, target accounts, or customer segments.
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