Before you choose

How does Tailor work with GA4?

Tailor can send experiment data to GA4 with one Settings switch. It can also use JavaScript events that fire to GA4 as conversion goals. GA4 reporting import is available upon request. Each capability has its own setup and plan requirements.

Send experiment data to GA4

Enable the GA4 export switch in Tailor Settings and ensure the website has its GA4 client installed. Verify the experiment event in the documented analytics workflow. The published pricing comparison includes GA4 event export on Basic, Pro and Enterprise.

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Use a JavaScript event as a conversion goal

Tailor can hook onto JavaScript events that may also fire to GA4. The goal records an event on your website. GA4 history requires the reporting import below; events in a GA4 dashboard are not automatically Tailor goals. Confirm the actual event, installation and plan, then test that the goal is recorded.

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Request reporting import

GA4 data import into Tailor analytics is available upon request. Ask our team how much history can be imported, how often it syncs, whether you can set it up yourself, and what setup costs and timing apply. Amplitude import is a separate integration.

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Which plans include these features?

The pricing table lists click and page goals on Basic, event goals on Pro and Enterprise, and downstream and revenue reporting on Pro and Enterprise. Choose a plan that covers the conversion goal you need, even if GA4 export is already included. Ask for a quote based on that goal and your traffic volume.

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Check your setup

Choose your platform and conversion goal to see setup requirements and questions to bring to a demo. This check uses public documentation; it does not inspect your site or book a meeting.

Evaluate this setup

Confirm account compatibility and a quote with our team before buying. Experiment results depend on your traffic and setup.