A/B testing and personalization for Framer. No rebuilds needed.

Campaign-specific landing pages

Design one hero in Framer, then let Tailor swap the headline and CTA copy based on which ad the visitor clicked. Keeps your Framer project clean instead of duplicating frames for every campaign variant.

Headline testing

Quickly test different value propositions without designer involvement. Select a headline in the Chrome extension, write a variant, and publish.

Mobile optimization

Combine Framer's responsive design with Tailor's audience targeting for mobile-heavy campaigns. Adapt messaging by device without maintaining separate mobile layouts.

Multi-language support

Framer's component-based architecture makes it easy to swap text layers per locale. Overlay translated copy on your existing Framer components without duplicating pages or maintaining parallel site versions.

Non-destructive iteration

Framer publishes static HTML. Tailor modifies the rendered output in the browser after load. If you pause or remove an experiment, visitors see your original Framer design. No build step needed to roll back.

Changes look different in preview vs published site

Framer's in-editor preview does not run custom code. You will only see Tailor changes on your published site. Always test on your live URL, not the Framer canvas or preview mode.

Component re-rendering resets Tailor changes

Framer uses React under the hood. If a Framer component re-renders (for example, an animated component or one with state changes), the DOM node may be replaced, and Tailor needs to re-apply changes. Tailor uses a MutationObserver to handle this automatically. If a specific element keeps resetting, it is likely re-rendering frequently. Try targeting a parent element instead.

Deep component nesting produces fragile selectors

Framer generates deeply nested DOM trees, especially for layouts with auto-layout, stacks, and components. If a CSS selector breaks after a Framer design update, open your published page in Tailor's Chrome extension and re-select the element. This takes a few seconds.

Custom domain DNS propagation delay

If you recently connected a custom domain to Framer, DNS changes can take up to 48 hours to fully propagate. During this window, some visitors may see the .framer.app URL, and Tailor experiments scoped to your custom domain may not trigger for them.

Framer page transitions interfere with experiments

Framer's built-in page transitions animate between routes. If Tailor modifies elements on the incoming page, there may be a brief flash during the transition. For pages with active experiments, consider disabling Framer page transitions or using a simple fade instead of a complex animation.