Tailor AI · Help · Concept
What is the Ads Performance Map?
From the Tailor AI team · Reviewed
Answer
A tab in Analytics, Ad Insights that plots every campaign as one dot (spend vs. cost per result) against your target CPA, zoned Scale, Wait, or Kill, so you can see where to move budget at a glance.
It works per platform for Google, Meta, and LinkedIn, with a timeline you can play through and a filterable campaign table. Ad Insights also leads with a 'Where to focus' strip that names the money move: how much to shift, where, and the expected extra conversions, and it warns when a blended ROAS across platforms would be misleading.
What I'd do next
- Connect your ad accounts, then open Analytics, Ad Insights, Ads Performance Map.
- Set your target CPA so the Scale/Wait/Kill zones reflect your economics.
Caveats
Cost per result depends on your conversion goal being trustworthy. Fix tracking before trusting the zones.
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