How do I create custom targeting signals?

From the Tailor AI team · Reviewed 2026-07-23

Answer

Define your own yes/no visitor signals (for example 'Logged in') under Settings, Visitor Intelligence, then target tests by them like any built-in signal.

Each custom signal is a yes/no condition. In a test's Advanced Targeting they appear under a Custom group, and the 'who sees this' summary shows them alongside built-ins like New vs. Returning, seniority, and account lists, including in the pre-launch confirmation.