Tailor AI · Help · How-to
Can I target new vs. returning visitors?
From the Tailor AI team · Reviewed
Answer
Yes. Show a tailored page only to first-time visitors, or only to returning visitors coming back a day or more later.
The targeting card shows how much returning traffic the page actually gets and warns if the returning audience is too small to test. If your site passes a user ID to the on-page script, returning visitors are recognized across browsers and devices too.
Steps
- Pick New or Returning in the test's audience targeting.
- Check the returning-traffic estimate before launching a returning-only test.
Caveats
Returning-visitor audiences are usually much smaller than total traffic. Confirm the volume supports a test.
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