I asked our agent one vague question and got a better insight than our last three strategy calls.

So I asked our agent a really vague question about a customer's data. Basically just, tell me something interesting about their visitors.

And it found something none of us had noticed.

Every campaign that worked named a thing you actually do. Send your first invoice in five minutes. Book the appointment online.

The ones that didn't work named a big vague outcome. Scale your impact. Transform your operations.

Verbs won. Big promises lost. Every time, across years of their stuff.

Which isn't a genius insight. A good consultant gets there eventually. But nobody was ever going to sit down and read years of ads and pages to find it. Not worth a week of anyone's life.

Was worth 90 seconds though.

And I think every company has a pile of questions like that. Not hard ones. Just ones where the answer was worth something, but not worth a week.

You can't go looking for the pile either. There's no list. Nobody ever wrote down "decided not to ask this." It just never happened.

There's a lot of revenue hiding in those unasked questions.

To be clear, the agent didn't decide anything. It spotted a pattern and a person said yeah, that's real.

That split is basically our whole product. It proposes, you approve, we tell you if it moved anything.