# Does Tailor need access to my ad accounts? | Tailor AI

> Not always. Tailor can personalize using UTM parameters and page signals without direct ad account access, but ad account integrations can improve traffic insight and monitoring.

Source: https://tailorhq.ai/help/does-tailor-need-access-my-ad-accounts

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Tailor AI · Help · FAQ

# Does Tailor need access to my ad accounts?

From the Tailor AI team · Reviewed 2026-04-28

[ad-accounts](/help?tag=ad-accounts)[integrations](/help?tag=integrations)[setup](/help?tag=setup)[faq](/help?tag=faq)

Answer

> Not always. Tailor can personalize using UTM parameters and page signals without direct ad account access, but ad account integrations can improve traffic insight and monitoring.

For basic landing page personalization, consistent UTMs may be enough. For deeper paid performance monitoring, spend-based alerts, campaign analysis, and richer traffic intelligence, connecting ad platforms can be useful.

## What I'd do next

1.  Start with UTMs. Connect ad platforms when you want Tailor to monitor paid performance and traffic shifts more deeply.

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